Bold Innovation

Stila is not afraid of bold innovation while daring to embrace older ways of doing things. It's no surprise, then, that Stila got its name with a combination of the word stilare (to pen) in Italian and the word stil (style) in Swedish. Combine the two and you have their mission, which is to provide a signature look for everyone who seeks that perfect product.

Signature Products

• Convertible Color Dream Cream Cheeks and Lips gives subtle rosy and glowing color. There are several shades to choose from. Because the face and lips are naturally different in color, Convertible Color will subtly color your lips and face slightly differently and will also work to give you a pulled-together look. On your cheeks, dab it with your finger or with Stila Cosmetic's Brush #33 for an airbrushed, flawless look. You can also apply it to your lips with a brush or your fingers.

• Huge Extreme Lash Mascara offers your eyes a two-for-one. If you like a simplistic made-up eye, you can use one swipe of this mascara. If you like a bolder look, add as many coats as you desire. The beauty of this mascara is that it provides enough mascara and color on the first coat. Be sure to check out Fringe With Benefits that offers both Huge Extreme Lash Mascara with the extra pizzazz of a platinum silver sparkle look.

• Stay All Day Liquid Lipstick is creamy yet matte and long-wearing yet lightweight. Lavish your lips with vitamin E and avocado oil in bold color that will not bleed or feather throughout the day.

• Aqua Glow Serum Concealer is a lightweight, undetectable concealer that goes on extra smooth to create seamless coverage. Its ionized water and semi-matte base provides perfect coverage on imperfections while blending in with surrounding skin. It is buildable so you can use as much or as little as needed. To brighten the eyes, use a dab below the inner corner of your eyes and blot.

We might venture out to try new things, but we never stray so far as to forget who we are. Have a look at all that glimmers and is new because Stila Cosmetics offers the best of both worlds.